New executive director at recently started Games Denmark

Games Denmark, the new association for the Danish game industry, which was founded earlier this year, has appointed Niels A. Wetterberg as executive director effective September 1, 2024.

Søren Lundgaard (Chairman of the Board) says: "With Niels as director, we gain a leader with practical experience from the games industry who understands its specific needs. Niels has also been an important part of the working group behind Games Denmark, and we chose him because he is ambitious and passionate about all aspects of the industry's growth. With Niels at the helm, I am confident that the establishment and further development of Games Denmark will be solidly grounded."

Niels A. Wetterberg says: "The games industry is the most significant cultural industry of the future in Denmark - both in terms of economic potential and cultural influence in the coming generations. It is therefore a great honor and pleasure to ensure the recognition and understanding of the Danish games industry so that the industry's enormous growth potential is fully realized. I will take pride in strengthening the already strong cohesion that characterizes our local industry, unlocking its growth potential, and making Games Denmark a strong community and an important partner for everyone interested in games and the Danish games industry."

About Niels A. Wetterberg

Niels A. Wetterberg steps into the role with a versatile and impressive background as the former director and founder of the game company Invisible Walls, which he established in 2017 and sold to Embracer in 2022. His commitment and innovative approach have been evident in several industry initiatives, including Copenhagen MatchUp, Copenhagen Gaming Week, TAGS, and Game Developer Talks.

Prior to this, he led the game and transmedia company Investigate North, where he explored the fascinating intersection between games and film. With an education from CBS and extensive experience across various creative industries, Niels brings a unique combination of business acumen, creativity, and industry knowledge to his new position.

About Games Denmark

The Danish gaming industry has made its mark on the global stage with hits like Big Ambition, Necesse, Hitman 3, The Startup Company, Lily’s Garden, Deep Rock Galactic, What the Golf, and award-winning games like Cocoon and Inside. Games Denmark has a clear and ambitious vision to position Denmark as a global powerhouse with both commercially and artistically successful video games. The association aims to create conditions that will enable the industry to double its revenue from 3.6 billion DKK to 7.2 billion DKK. Games Denmark was founded by 26 game companies in May 2024 and serves as an industry association with the goal of creating an environment where its members have optimal conditions to collectively create the games of tomorrow, grow their businesses, and put Denmark on the world map—both culturally and commercially.

Founding companies: AppLeet, Betadwarf Entertainment, Character Localization, Fair Games, Flashbulb Games, Funday Games, Ghost Ship Games, Hovgaard Games, Hutlihut Games, Indium Play, IO Interactive, Invisible Walls. Kaiju Creation, Light Brick Studio, Modl.ai, Mood Visuals, Nordisk Games, Northplay, PortaPlay/BirdIsland, Raw Power Games, SYBO, Slipgate Ironworks/3D Realms, Tactile Games, Trophy Games, Triband, 5th Planet Games.

For more information about Games Denmark contact Søren Lundgaard, CEO, Ghost Ship Games, soren@ghostship.dk, +45 20149529.